Christina Bremner

Senior and assisted living is an industry like any other, with businesses focused on profit. And part of that is marketing. However, this business isn't selling widgets. It's selling peace of mind, care, and safe living for our aging loved ones. And the industry seems to have lost its way in terms of marketing for assisted living.

A New Marketing Strategy for Assisted Living

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The need for assisted living is increasing with a rising aging population in the US. However, with more people looking for assisted living than ever before, there are several common challenges that seniors and their families experience. Knowing these eight common mistakes will help you begin your search effectively and ultimately find the best assisted living community.

8 Problems with Finding Assisted Living and How to Avoid Them

Many people think of types of senior living as independent living, assisted living, memory care, or nursing homes. There is another option that has many benefits for seniors and their families. That is residential care homes.

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