From Frustration to Innovation

After years of working as a senior living marketing director, Christina Bremner witnessed firsthand the countless challenges faced by seniors and their families in locating suitable housing options. These experiences led her to create Purple Door Finders, which officially launched in mid-2023. 
“I saw the pain and frustration experienced by seniors and their families who were searching,” Bremner shared in the interview. “I resolved to develop this when I realized the reality of growth for senior housing—and how difficult it was becoming to find a solution.” 
Purple Door Finders is not just an online database—it’s a purpose-driven platform simplifying the senior housing search by offering an unmatched level of transparency, accessibility, and precision.

What Sets Purple Door Finders Apart?

The Sacramento Business Journal article underscores several unique features of the Purple Door Finders platform.

• An Extensive Database

Purple Door Finders is the largest senior living database in the United States, offering a one-stop shop for families to explore various living options tailored to their needs.

• Live Vacancy Tracking

Unlike competing platforms, Purple Door Finders displays real-time vacancy updates, making it easier for families to find available housing options without unnecessary delays.

• Direct Connection to Communities

The platform enables direct communication with senior living communities, allowing families to inquire about accommodations, services, and costs.

• Inclusive and Transparent

Bremner emphasized that Purple Door Finders is open to every community, ensuring that families can see all available options, including those offering Medicaid waivers. This transparency is critical to helping families make informed decisions.

Supporting Senior Living Communities

The platform doesn’t just serve families—it’s also designed to benefit senior living communities. Facilities can join the platform with affordable monthly fees—$49 for those with 30 or fewer beds and $99 for larger communities. Bremner highlighted that this fee structure is intended to offer a cost-effective way for communities to improve visibility while reducing traditional marketing expenses. 
“We’re committed to reducing the high costs of senior living by rethinking how communities are marketed,” said Bremner.

Filling a Critical Need in Senior Housing

The Sacramento Business Journal’s feature also addressed the broader context of why services like Purple Door Finders are more essential than ever. 
With the senior population growing rapidly, finding housing is becoming increasingly challenging for families. Purple Door Finders addresses this issue by offering a centralized database of options with the tools needed to make quick, informed decisions. Bremner’s innovative approach even aligns with calls for a nationwide senior living database discussed in a recent U.S. Senate hearing.

A Vision for the Future

Christina Bremner’s mission transcends technology—her vision is one of empowerment for both families and communities alike. Purple Door Finders is already available in 25 states, and the platform is poised to expand even further, offering long-overdue solutions to a growing senior housing crisis.

About Christina Bremner

Christina Bremner, age 65, brings a wealth of professional experience to her role as Founder and CEO of Purple Door Finders. Her career spans decades, including roles in sales management, healthcare diagnostics, and entrepreneurship. Splitting time between Folsom and Astoria, Oregon, Bremner continues to dedicate herself to creating smarter, more compassionate systems for senior housing. 
Interestingly, Christina’s entrepreneurial spirit shines through beyond Purple Door Finders. Did you know she became proficient at sewing bikini pieces in just 15 minutes to help her son and daughter-in-law launch a high-end swimwear company? Or that she began bagpipe lessons at the age of 40?

Read the Full Feature

**You can read more about Christina Bremner’s inspiring story and the innovative solutions offered by Purple Door Finders in the original Sacramento Business Journal article HERE.

Join the Purple Door Finders Community

Purple Door Finders is revolutionizing how families and communities connect—empowering everyone involved in the search for senior housing to save time, reduce stress, and find the best possible solutions. 
If you’re a senior living community or family seeking housing options, visit PurpleDoorFinders.com today to see how we can help!